Developing Messages that "Catch On"

How do we spread the information about ACEs and Resilience through the community? Through a grant funded by the Atlantic Health Foundation, the Community Education workgroup, composed of community members and task force members, consulted with market research psychologist, Jonah Berger - author of the book, Contagious: Why Things Catch On,  to strategize.

With Dr. Sandy Bloom providing the backbone content on the science of ACEs, toxic stress and community impact, the group generated messages that conveyed these ideas. In Phase 2 of this project, the group will take the messages and shape and test them in focus groups of community members.